Passionate about jewellery and watches from his early years, Alexandre entered the industry in 1989. As he specialised in selling new and vintage collection pieces, he opened his own boutique in the heart of Lugano, Switzerland.  

 

''With experience in the business of over 30 years, my goal is to offer my customers not only something nice to wear but also tailor-made advice that adds value''.

 

Fluent in six languages and having lived in 5 countries across different continents, all with vastly diverse cultures, Alexandre has the ease of understanding the different needs and expectations of his Swiss and international clientele.